Friendraise for Our Candidates
Fundraising Made Easy: Just Email Your Friends
Tips and Hints
Specify the fundraising goal.
This number ($500 in sample email) can be whatever you want, but larger numbers inspire larger donations. Propose something substantial but reachable. Use the same number for all emails you send.
Specify the goal for each friend.
This number ($25-50 in sample email) can be whatever you want, but, larger asks tend to inspire larger donations. Propose something realistic; the number can be different for different recipients.
Specify a fundraising deadline.
You choose! Maybe a month from now? It helps people focus.
Extra: If you’d like to get into detail about the candidates, know your audience. For friends who are traditionalists, or with whom you’re not close, you might focus on the candidate's values. For more personal friends, you might focus on your beliefs and values (e.g., “I’m concerned about protecting abortion, gun safety legislation and quality, affordable education, and I know these are issues Schuyler cares deeply about”).