Friendraise for Our Candidates
Fundraising Made Easy: Just Email Your Friends
PS: Why Virginia? Since Virginia flipped blue in 2019, the state has gone gangbusters with progressive legislation – clean energy mandate! First Southern state to enact its own Voting Rights Act! Gun safety legislation, at last! - but every state House seat is up for grabs this November, and the Democratic majority is fragile. We gotta hang on to it! Read more about Virginia’s progress here.
Tips and Hints
Specify the fundraising goal.
This number ($1,000 in sample email) can be whatever you want, but larger numbers inspire larger donations. Propose something substantial but reachable. Use the same number for all emails you send.
Specify the goal for each friend.
This number ($25-50 in sample email) can be whatever you want, but, larger asks tend to inspire larger donations. Propose something realistic; the number can be different for different recipients.
Specify a fundraising deadline.
You choose! Maybe a month from now? It helps people focus.
Extra: If you’d like to get into detail about the candidates, know your audience. For friends who are traditionalists, or with whom you’re not close, you might focus on the candidate (e.g., “Chris Hurst is focused on passing sane gun laws and making quality education affordable for all Virginians”). For more personal friends, you might focus on your beliefs and values (e.g., “I’m concerned about gun safety legislation and quality, affordable education, and I know these are issues Chris Hurst cares deeply about”).