Sister District continues to focus their efforts on identifying the most effective forms of voter contact by designing controlled experiments with creative messaging.
Young Voters of Color
In the first Sister District Action Network postcard experiment for 2021, ~14,000 postcards were sent (our team completed 3,500), encouraging newly registered voters of color (18-19 years old) to vote in the general election. We'll have results evaluating the effectivenss of this tactic in the spring of 2022.
Voters and Values
The second Sister District Action Network postcard experiment of 2021 focused on Voters and Values. Approximately 70,000 postcards (7,000 from our SDP MA-RI team) were mailed to let voters know that their Republican legislator was voting out-of-step with their values. We'll report back on the results of this experiment in the spring of 2022.