Why Phonebanking?

There are five main reasons why we at Sister District emphasize this particular tactic throughout each election cycle.


Example: Let’s say you find an undecided voter and tag them as such in the phonebank system. The next day, the campaign’s Organizer can pull a list of all undecided voters, hand it to her most persuasive local volunteer (may be the candidate in some cases) to have follow-up conversations.


See: SDAN Field Research Overview 




Example: Let’s say you find a Republican who will never ever vote for your candidate. You tag that person as such in the system. When the campaign pulls up a list of voters for canvassing the next weekend, that voter won’t be on that list. This prevents a campaign organizer or local volunteer from wasting time with someone who won't vote with us, and frees up time to speak with others who might.


See: Phonebank. It’s Worth It.



Case Study: In 2019, Sister District endorsed Pam Iovino in a PA State Senate special election. Our volunteers made 100% of the phone calls her field director needed to reach as part of the campaign’s field plan. This meant the campaign was able to put all local volunteers on the doors. Pam won that race by 4 points and took over a seat that had been controlled by Republicans for five decades.